The book — for creators

Your strategy guide to creative freedom. Hard work sold separately.

01( (Un)Common Sense )© 2026
(Un)Common Sense book cover

Everything Will learned building REC Philly from a basement into a creative economy — turned into a working manual for creators who are done waiting for permission.

Get your copy$24.99
02( Inside you'll learn )© 2026
(01)Why independence is a team sport — and how to build your bench
(02)The third-space playbook: finding (or founding) your room
(03)Pricing creative work like infrastructure, not favors
(04)From hobby to sector: the ladder out of the day job
(05)What a decade of REC Philly says about betting on yourself
“Reads like a mentor who actually wants you to make it — zero mystique, all mechanics.”

Early reader · independent producer

The Creative Hub Blueprint

The playbook, before it’s a book tour

Field notes on building creative infrastructure — what worked at REC Philly, what didn’t, and how to run the model in your city. Occasional, substantial, no noise.